Our Vision, Mission and Values

Core Values

Accountability

• We will take responsibility for our area of influence as if this were our enterprise. We will commit to excellence.

诚信

• We will walk the talk. We will be committed to a consistent, honest and reliable way of action.

Respect

• We appreciate other individuals with their own cultural identities. We embrace differences.

Team Spirit

• We actively contribute to overcoming challenges as a team.

Transparency

• We will provide the full information required. We will communicate openly and sincerely. We appreciate feedback.

Business Values

Customer Focus

• We create excellent solutions for our customers by carefully listening to their needs and exceeding their expectations.

Dealer Focus

• We realize that dealer profitability is instrumental to our success, and we expect to be the preferred supplier.

Human Dimensions

• We value our employees.
• We expect to be the preferred employer in our industry.
• We expect to create highly motivated employees who are the most knowledgeable and best trained in the industry.
• By continually enhancing the leadership, business and people-management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.
• We develop employees' skills and qualifications.
• We expect our leaders to be proactive and show the way.
• 我们希望我们的领导者能够影响和制定规则。
• Using speed, quality and innovative behavior we expect to achieve competitive advantage.

#1 in Customer-Perceived Quality

• We expect to be recognized by our customers and users for delivering the highest quality of products and services.

Ethical Standards

• We commit to conduct ourselves in an ethical manner and act as a good corporate citizen in all communities in which the company operates.
• We care about the natural environment.
• We wish to protect the environment from harmful influences, conserve natural resources and promote environmental awareness in all of our activities.

品牌价值

• We recognize the tradition and value of brands, the loyalty of our customers and the identification of our dealers.
• AGCO’s multi-brand strategy maintains brand value.

Create Shareholder Value

• We expect to achieve profitable growth.
• We will manage the business in order to provide superior return to our shareholders.